Tuesday, November 8, 2016

Maximilian Guen (GLS '14) on Becoming a Media Entrepreneur

Maximilian Guen
Co-founder of creative firm Magna Carta, Maximilian was named to Forbes’ 30 Under 30 list in Marketing & Advertising and Media along with fellow NYU alumnus Matthew Firpo (TSOA ’12). He spoke to us about his experiences at NYU, his inspirations, and working to change perceptions about the refugee crisis in Europe.

What did you study at NYU?

I studied Global Liberal Studies. Dean Fred Schwarzbach was the pioneer of GLS which married together an interesting mix of people with open minds to science, philosophy and the arts.

The fact that I have ended up in media is a prime example of its expansive focus. The subject of my thesis was “How to Manipulate the Mind using Visual Media.”

What inspired you to co-found Magna Carta, a creative firm, with fellow NYU alumnus Matthew Firpo (TSOA ’12)?

The environment of NYU and the energy of New York provided the inspiration. We realized that there was a gap in the media world and we wanted to create a company that acts as a pipeline for us and a small group of talented directors to constantly be creating and telling powerful stories across all mediums that are visual. We specialize in commercial, narrative, documentary and interactive content with the plans to develop a TV division.
Maximilian Guen: his story continues