What did you study at NYU?
I went to NYU to study creative writing and literature. I never wanted to work in advertising. In fact, for most of my twenties I looked at those “agency experience only” jobs with a bit of disdain. I didn't even have a TV until after I was out of grad school! I fell into my first advertising job about 10 years ago. In truth, I went in for the money, but I stayed for the people – they were interesting, creative and a lot smarter than I had expected.
What is your current position?
My job now is as Creative Director at Rosetta Marketing. My background is as a copywriter and my forte is developing compelling brand content, telling brand stories and honing a brand voice mostly online and including social media. I know that this sounds very marketing and “jargonny” but ironically, my studies at NYU prepared me for a career in advertising in several ways. Here are three pillars of what I learned at NYU that's made me a really good Creative Director.
1) It’s not the story, it's how you tell the story.
2) Have something to say, or no one will listen to you.
3) Do your research.
