Thursday, November 27, 2014

Just In Time for Black Friday, Lisa Burdige (GSAS '90) Explains How Marketing Changes Our Purchase Decisions

What did you study at NYU? 

I went to NYU to study creative writing and literature. I never wanted to work in advertising. In fact, for most of my twenties I looked at those “agency experience only” jobs with a bit of disdain. I didn't even have a TV until after I was out of grad school! I fell into my first advertising job about 10 years ago. In truth, I went in for the money, but I stayed for the people – they were interesting, creative and a lot smarter than I had expected.

What is your current position? 

My job now is as Creative Director at Rosetta Marketing. My background is as a copywriter and my forte is developing compelling brand content, telling brand stories and honing a brand voice mostly online and including social media. I know that this sounds very marketing and “jargonny” but ironically, my studies at NYU prepared me for a career in advertising in several ways. Here are three pillars of what I learned at NYU that's made me a really good Creative Director.

1) It’s not the story, it's how you tell the story.
2) Have something to say, or no one will listen to you.
3) Do your research.

Thursday, November 6, 2014

Join Us This Weekend for NYU Alumni Day!

As we prepare to welcome thousands of NYU alumni back to campus this weekend, we wanted to highlight some of the Arts and Science specific programming taking place on Saturday. Below are descriptions for our programs including the Dean's Luncheons. We look forward to seeing many of you on campus this weekend.

Are you a member of the Classes of 2004, 2009, or 2013? If so, join us on Friday, November 7, when we'll celebrate the ten, five, and one year anniversary classes at Avenue Nightclub! Over drinks and dancing, you’ll meet new friends and reconnect with classmates, all while establishing a lifelong tradition that you will continue to enjoy in years to come. $20 registration includes full open bar, hors d'oeuvres, and many other exciting surprises.