Tuesday, March 24, 2009

The Itsy Bitsy Bra Bar


We always love featuring entrepreneurial alumni on this blog and we'll post another interview in the coming weeks with alumna Alicia Polak, who has created the Khaya Cookie Company. It's a wonderful company with a great cause and a delicious product!

Today's featured alumna is Vitra Singh (CAS '04) and she has started the Itsy Bitsy Bra Bar, one of the few online sites exclusively for petite women. The company aims to reach out to women whom, after browsing through department stores and catalogues for hours, still simply cannot find bras, panties, or lingerie suited for their small frame.

Owner, Vitra Singh, was born in Trinidad and raised in Brooklyn, New York. The 26-year old is a graduate of New York University and studied Broadcast Journalism and Mass Communications. After a combination of working and travelling, Singh decided to attend an MBA program in South Florida. During some girl-talk with two friends about hating to shop for the simple fact that nothing ever fit, the three came up with the idea for a store catering to small women, who can never find small underwear.

Please click here to read our interview with Vitra.


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