Tuesday, February 24, 2009

Thomas Gensemer (CAS '99), A Master of the Online Campaign.

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If you followed the success of President Barack Obama's online campaign, you have already witnessed some of the work of Thomas Gensemer, a managing partner with Blue State Digital, which managed President Obama's online campaign, built his website my.barackobama.com, recruited 13.5 million supporters, and raised $500m for the Obama campaign.

Mr. Gensemer is opening the company's London office. According to the Guardian, "political causes have been the cornerstone of Blue State's work since it was founded five years ago by a group of activists who had cut their teeth working on Howard Dean's ill-fated bid for the Democratic presidential nomination in 2004. They carried on working for Dean when he became chairman of the Democratic National Committee the following year." Mr. Gensemer has already worked on Jon Cruddas's bid in 2006-2007 for the deputy leadership of Britain's Labour party and Ken Livingstone's unsuccessful re-election bid last year for London mayor, managing to raise more money in eight weeks than the Labour party normally does in a year online.

And be sure to read this recent article published about Gensemer.

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